Probably the most important thing you will have control over when you list your used books for sale on Amazon is to add a full, detailed, 'sell-able' description of the condition of your book to the Amazon Seller's listing form.
Since the buyer cannot pick up and look over your book, actually touch and feel it and thumb through the pages, it's your responsibility to faithfully and honestly describe the item. You will need to:
• Put in what the buyer wants to know.
• Put in what the buyer needs to know.
• Put in what the buyer might be surprised to know. (i.e., "Book signed by author")
• Put in a secondary reason to buy. (i.e., "First Edition")
• Tell the buyer he or she can be confident that the book will be packed well and shipped promptly.
• Offer a freebie (i.e., "Free delivery confirmation to ensure accurate delivery to you")
Here is a sample that I've used that seems to work very well. I have this on a template page loaded onto my computer.
I pull up the listings (they are in very basic Notepad text format to avoid having data conversion problems if they were in MS Office or some-such other word processing software program which seems compelled to add strange formatting options to what I type), and all I have to do is copy-and-paste the description which closely matches what I'm selling, insert it into the right spot on the form, then go in and edit it 10-15 seconds to accurately match the book's condition.
Example:
Condition: Used - Good
Comments: Good condition, hardcover, sixth printing 1952. No dust cover. Except for 2 inscriptions inside front cover, there is no writing or highlighting noted on the inside pages. Edges and spine of cover scuffed lightly, spine OK, binding OK. Good copy for reading or research on this topic. In stock and ready to ship today. We ship USPS standard media mail with free delivery confirmation to ensure timely, accurate delivery direct to you.
It makes no sense to list condition of the book as "Like New" if it is truly "Good" condition. Stretching the truth is a sure way to squeeze your profits selling on Amazon!
Lately I've been adding in the fact that my own seller rating is quite high. I do this not to brag; rather, I add this type of remark to set myself apart from other sellers.
Amazon Third-Party Sellers are ranked by feedback received, and the "Star" ratings do indeed influence who buyers will order from.
A seller with a low rating might not ship on time, or might be guilty of not describing the book accurately, or might not even ship the book! Whatever the reasons, regular buyers tend to shy away from sellers who have low ratings, and steer their business to those sellers who get good feedback.
I now add a phrase similar to this to new books I list for sale on Amazon:
"Buy with confidence from 5-Star Amazon Seller!"
Short, simple, and to the point. No bragging. Just the facts. I DO have a 5-Star Rating, and I want to bring their attention to that and set their mind at ease so they won't wonder if they are risking their money buying my book over the other 50 books of the same title bidding for their attention.
Many sellers mention their turnaround times ("We ship same day!") or number of books shipped per day ("Thousands shipped daily!") or some other promise of dependability. My advice is to find your own unique selling proposition that will set you head and shoulders above your competitors.
In the event you don't know how, here is a quick example of how to copy and paste using a Windows computer keyboard:
I've found it's much easier to type up the description of books in Notepad, then copy and paste using old-school keyboard techniques.
Use your mouse or your laptop mouse to highlight the text your want to copy, then hold down the CTRL button (located at the bottom left of your computer keyboard) and press the "C" key. That copies it to your clipboard. Go over to the screen showing your Amazon book listing form, click your cursor onto the "Comments" box, the hold down the CTRL button and press the "V" key. This pastes it into the form. Saves you tons of typing. If you need to make a small change to the copy - say, for instance, the spine on a paperback is creased and torn slightly - then you can scroll to that part of the description, type it in, and click the "Submit" button. All done!Move on to the next book. Copy. Repeat. Rinse. Nothing could be easier!
Now that you know one of the most important things that will help you sell more used books, CDs and DVDs on Amazon, put this know-how into practice to make extra money in your spare time in this easy work-at-home business. By fully and completely describing your items using these simple tips, you're sure to sell more, make more money, and enjoy a respectful seller rating, too!
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