Most people know that you can use eBay to sell your unwanted items, but not everyone knows how to sell items for their full potential in order to maximise profits.
If you have got an eBay business and you want to make money on eBay, it is essential you follow these seven selling tips;
1. Market Research
Before listing your item, you need to do your market research. To do this, visit eBay and type your product in the search bar and on the left hand side, click "completed items" You will then see a list of products that have sold. From this, you should be able to gauge how much your product will sell for and how popular it is.
2. Make Your Item Visible
The maximum number of words/characters allowed in an eBay listing title is 55. You need to make the most of these characters. When buyers search, eBay will search for the keywords in the item's title and not the rest of the description so it is essential that you take your time selecting your title. Check out your competitors and remember not to include words like "wow" and "look" as buyers will not search these terms so you are wasting your 55 characters. Please also remember to run your title and description through a spell checker before listing or you may not get as much as you expected as your item won't appear in the search.
3. Selecting Your Picture
If you want to make money on eBay, a good picture is essential to your selling success. Make sure your picture is clear and try not to use stock pictures. eBay allows you to have one free picture but you can add as many pictures as you want to your description. Take advantage of this.
4. Listing Time
Before listing your item, work out when it is going to end. You don't want to list it and then find out that its ending at 4am in the morning when eBay traffic will be at it's lowest. The best time to list is on a Thursday night. Include for a ten day listing and your item will end on Sunday evening where eBay traffic will be at its highest.
5. Low Starting Price
Research has shown that setting a low starting price helps an item sell for more. Why? You will gain more watchers and it will encourage people to bid and you could potentially start a bidding war. eBay listing fees are also reduced if you start your listing at 99p.
6. Accepting Payment
Almost all transactions on eBay are completed through PayPal, so make sure you offer this as one of your payment methods. If you want, you could also accept bank transfer or cheque. This way, you will avoid any PayPal fees.
7. Postage
Try to be as accurate as possible with your postage price. If your price is too low, you will lose money. If it's too high, the buyer may leave bad feedback. To get an idea of prices, check out what price your competitors are using or for a more accurate cost, weigh the item and use Royal Mail's price finder. Before posting, make sure the items are secure and nicely packaged. To add a personal touch, you could include your business card or even write "Thank You For Your Purchase" on a piece of paper. Always remember to post on time and if possible, try and post the day you receive the payment. Remember, nobody likes waiting for their purchases online.
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